Cases uses
Key Opinion Leader and Digital
Influencer Identification
The company needed to monitor external sources to identify relevant Key Opinion Leaders (KOLs) and digital influencers
in ophthalmology. The solution had to prioritize profiles based on product launches and marketing needs, combining academic data with influence metrics to create dynamic, adaptable rankings.
Approach
We developed a cloud-based platform that unified and automated the analysis of external information sources, identifying and monitoring KOLs and digital influencers in ophthalmology. Using NLP, it categorized academic papers, clinical studies, and social media content, generating customized rankings that combined academic credentials and influence capacity.
Implementation
The solution was implemented as a cloud platform, enabling scalability and easy access across various teams within the company. Our team focused on integrating NLP that could accurately process and categorize vast amounts of unstructured data, from research articles to social media posts. The platform was designed with a user-friendly interface.
Results & Impact
Streamlined the identification and ranking of KOLs and digital influencers, enhancing marketing campaign effectiveness.
Unified academic research and influence metrics into a single platform, offering a comprehensive view of potential collaborators.
Leveraged NLP to analyze vast external data sources, reducing manual effort in sourcing and evaluating key profiles.
Enhanced collaboration across teams with customizable rankings tailored to specific product needs and time-sensitive goals.
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